Fleetata strives to have a lean logistics process to achieve an optimized logistics model as well as having accountability and a transparent value chain. Every shipment is serialized and can be traced to protect consumer interest.

Product and Solution Mindset

Lean Logistics Process

Co- create the logistics workflow with the stakeholders together to achieve an optimized logistics model


Multiple users with different access role splits the responsibilities and roles. KPI metrics can be set using the workflow

Visibility of Value Chain

Logistics model is made of processes. Every process status is required to be shown to the stakeholders

Traceability of Items

Serialization of every shipment or inventory is encouraged to enable tracking for the items and to minimize misconduct

The Founder

With a combination of engineering, business and logistics background, I am passionate to build system and workflow to help companies to digitalize, scale and analyze their logistics operations, empowering the companies to grow steadily with a strong foundation.

I have worked with multiple well known companies in Malaysia, Axiata Celcom, Berjaya Group, Sime Darby for system development. My latest work involved building a system similar to Lazada for delivery network and order fulfilment.

I hope that my experience can contribute to the success of your company!

Michael Chin, CEO

Product Architecture

Contact Us

Interested to know more about our solution and how does it fit into your company context? We can be reached at:

Michael Chin, +6018-2263008

Contact Number: 018-2263008
Address: No. 39-4 Tingkat 3, Jalan SP 2/1
Taman Serdang Perdana, 43300 Seri Kembangan, Selangor

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